This week in Business Insider, Mandi Woodruff discusses the difference between the sticker price of college and the net cost. She highlights findings from a recent Hamilton Project discussion paper, “Informing Students about Their College Options: A Proposal for Broadening the Expanding College Opportunities Project,” in which Caroline Hoxby and Sarah Turner present a strategy for improving college outcomes for high-achieving, low-income students. Building on previous research showing that most high-achieving, low-income students do not even apply to selective colleges, Hoxby and Turner propose expanding a recently piloted informational intervention called the Expanding College Opportunities (ECO) Project. Woodruff notes that the paper found “that cultural or familial factors are not a primary driver of students’ behavior,” and instead that information is the key barrier to many low-income high achieving students applying to selective schools. To read the full piece, click here.